In 2010 I visited a British Longhorn Farm in Leicestershire where I met Rochester, a prize-winning bull in his prime. At almost 4 years old Rochester’s life had been centered on his first class image and ability to win prizes in the show ring, winning bull of the year in 2009. Following my visit I reproduced Rochester using 5000 used clothing labels, the resulting portrait reflecting on human behaviour and our desire to look good in the clothes that we wear. Sadly I have recently discovered that shortly after my encounter with Rochester he was sold to another breeder where he subsequently caught Bovine Tuberculosis and had to be put to sleep. Terrible news. I also discovered that Rochester’s semen had been kept for breeding purpose and that an offspring had been born. I hope to visit the farm in 2018 and follow the young bulls progress.